My friend Richard James of Your Business Automated at Superconference 2012
Continue Reading →We are fascinated by drama, romance and intrigue. And nurturing prospects into customers is kind of like romancing them, wouldn’t you agree?
Let’s say you’ve got your prospect’s attention and captured their contact information. What now – is it time to start selling?
[...]
As you may have noticed, I’ve been on the road, soaking up hot marketing strategies and networking with some of the most dynamic movers and shakers in the world.
In a few short weeks I was privileged to train with the new crop of Infusionsoft Certified Consultants (Yes, I’m [...]
If there’s one thing that there never seems to be enough it’s traffic. I mean the good kind – that visits your landing page, calls your 24 hour toll free recorded message, stops by your shop…
Coincidentally, this year’s “Tax Freedom Day”* and last day to file your 1040 [...]
Value is relative. (Geez! Facebook buying two year old Instagram for a Billion dollars – go figure!)
When you’re in the comfort of your own home, how much value do you place in an ordinary glass of water?
Pour fifteen ounces into a [...]
As we contemplate renewal, with the coming of spring, here are three strategies you can apply to your business to build lasting value for all seasons:
1. Adopt a “Built-To-Last” philosophy and apply it in all hiring, firing, growth and expansion activities.
During my visit to Infusionsoft [...]
The “ugly truth” behind the success of The Walt Disney Company is that they work damn hard to deliver one outstanding customer experience after another. It’s what sets them apart, and they are constantly striving to reach the next level.
Okay, so why does that matter to you?
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Note: If you are completely satisfied with your life and business, please read no further.
With the end of the first quarter here in a week, I asked myself, how I was coming along on goals I’d set at the start of the year.
In a nutshell, while the copywriting/consulting business continues to grow exponentially, [...]
Continue Reading →Ever wish you had a magic wand, or maybe a remote control that would let you make people buy your stuff?
What I’m about to share with you may be about as close as it gets to doing exactly that…
The secret to [...]
Guest Post by Dan. S. Kennedy
There has never been any argument in advertising circles that the most effective business advertising is word-of-mouth advertising.
That’s why direct selling is so dramatically successful as a method of marketing every imaginable product and service, and why direct selling is such a great business in which to be. [...]
Continue Reading →In one of my personal all time favorite movies, “Apollo 13″, Tom Hanks holds his thumb up at arm’s length and uses it like a bead on a rifle to focus on his target destination, the Moon.
Later in the movie, as the crew of Apollo 13, in their hobbled [...]
The power of being yourself – how soon we forget…
“Bright Shiny Object” (BSO) Syndrome is a big challenge for entrepreneurs, especially when it comes to marketing your business. It gets worse every day with the mushrooming information explosion and plethora of products purported to get you where you [...]
I’ll admit it bugs me when I’m on the phone with a customer service rep and get the feeling that he’s more focused on finishing up with me and moving on to the next call than on doing everything he can to help solve the issue.
Last week I was having trouble booking a flight [...]
Continue Reading →It’s so easy these days to create a basic web site, there’s no reason not to, using sites like WordPress.com, Weebly.com or Blogger.com.
Here are a couple of examples I threw together in about an hour each.
First one on my own domain using the WordPress platform with a free theme from [...]
Continue Reading →Five minutes was all I had… The email said “You’re Up!”
It informed me I’d been chosen and had five days to compress a sixty minute talk into five minutes and deliver it to about 200 high tech and entrepreneurial types at a meetup in Boulder.
It was scary and exciting… and fortunately, [...]
Continue Reading →Do you think it pays to read? I just read an article that may have saved me from making a big blunder…
As Eleanor Roosevelt said, “Learn from the mistakes of others. You can’t live long enough to make them all yourself.”
But you’ve got to invest [...]
Continue Reading →Mike Connolly presenting “‘Marketing A Small Business and The Perfect Customer Lifecycle’” at the Boulder-Denver NewTech Meetup on February 7, 2012 in Boulder, Colorado.
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Guest Article By Dan S. Kennedy
I am about to tell you how to add $25,000.00, $50,000.00, maybe $100,00.00 a year to your yearly income – without spending even a penny more on advertising or marketing.
One of my featured guest speakers at a past SuperConference was Michael Vance. Michael [...]
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"Too cool to see a follow up sequence already start working. SWEEET!!! Here we come world!"
"One of the truly unique things about working with Mike is not only is he extremely well organized and savvy with technology, but he really gets it about sales, marketing and customer service. I feel completely confident putting Mike in touch with clients to solve the occasional issues that come up. Not only that, but because he really gets it about marketing and copywriting, he helps us keep an eye on what messages go out to who and on more than one occasion has helped with our marketing design, strategy and copywriting." ~Kenny Chapman, The Blue Collar Coach
"My new product launch had languished for 5 months and when I hired Mike , then it be
came a success. Although I have all the experience and skill to write my own sales letters and marketing campaigns I was too busy to get it done. Nothing was happening while it depended on me to take the time to write everything. Mike brought an able mind and a lot of great ideas to the project. In the end, the entire campaign was a lot better than I could have done myself. Plus, it was finished within weeks getting me paid quickly and giving me the peace of mind that I'd completed one of my big projects for the year." ~ Robert Skrob, Top Info-Marketer and President, Information Marketing Association
"Your comments about my marketing campaign were really helpful, and reminded me how crucial it is to start our messaging to readers by looking at their pain, as they perceive it, rather than from a product-centric point of view. Thanks for your valuable insight!" ~ Pete Treloar, Online Global Training
"Mike not only makes sure the marketing gets done, but he documents the entire process so it can be outsourced, automated, or done by someone else in the company. This is great relief to a business owner worried about an ever expanding marketing budget."
- Wiley Long - President, HSA for America
"I've been impressed with your copywriting skills – and as an expert copywriter myself, I have very high standards. You not only have great wordsmith abilities but also deftly employ sales-in-print strategies that are certain to bring high response. Thankfully you and I do not compete otherwise I'd be worried!" ~Victoria Eden, The Insurance Marketing Queen
"Mike provided a great learning environment and was able to convey practical examples and exercises in the science and art of copywriting that were meaningful and effective. The participatory nature of the class made for a fun and interesting experience and Mike's emphasis on the basic narrative and psychology behind effective writing was challenging and thought provoking. I was very pleased to be able to receive such concise insight, direction, and real-world examples from such a well-rounded and seasoned professional." ~Jon Lybrook - Managing Partner, WordSecure, LLC
"Mike Connolly takes a unique approach to copywriting: it's all about the story. He gets you to really think about who your customers are as people, and by identifying with their goals, fears, frustrations, and personal stories, you can then tell your story as a business in a way that will resonate with them. It's not about selling as much as it is about connecting with people and solving their problems. The exercises he has you do compel you to approach your business in a fresh, interesting way.
- Kira Woodmansee - Operations Manager, Boulder Digital Arts
"Mike is one of those marketers...that when people ask me "who should I talk to" in the Denver area... his name is on the short list. I first met Mike as an info-Marketer and Real Estate investor and he has since turned into super charged, copy-writing, compelling marketing and business managing entrepreneur and really gets it about how to put technology and team-building to work successfully for huge marketing results... there just aren't many people out there with the unique set of skills Mike brings to bear for his clients. I would highly recommend his services!"
- Karen Schaefer – Director, NoBS Colorado and APSD, Manitou Springs, CO"Mike is a truly inspiring coach. He knows the right questions to ask at the perfect time to make me see my goals in another aspect. He is a excellent listener as well and I believe he truly cares about me, my goals, and the outcome from his professional coaching. You cannot go wrong with Mike's coaching!"
- Anthony Shelton - Photographer, Elm City, NC"I have an amazing contact - Mike Connolly... He is a man of great integrity. I cannot recommend him highly enough."
- Talli Delaney – Real Estate Broker Associate, Denver, CO"Thank you Mike! I'm really looking forward to offering your course. The hour of the class that I sat in on really illuminated some things that were missing from Seth's website."
- Kira Woodmansee - Program Manager, Boulder Digital Arts, Boulder, CO“Mike really helped me clarify my vision. I know he’s put me miles ahead in my business already and that converts to money in the bank. Thanks Mike for your great work!”
- Gary Holman - Life Coach, Morristown, TN
